Soft Power was inspired by the unspoken systems where beauty operates as leverage rather than ornament.
From vintage cosmetic advertising to geopolitical theory, the work plays with the idea that influence doesn’t always arrive loudly — sometimes it arrives polished, packaged, and smiling.
It reflects on how femininity has been historically dismissed as “soft,” while quietly shaping economies, desire, and social hierarchies.
A reminder that power doesn’t always demand attention.
Sometimes, it